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    McAfee’s 2024 Global Holiday Shopping Scams Study Highlights Growing Concerns Over AI-Powered Scams, Including Deepfakes, Impacting Holiday Shoppers

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    Our latest report — “Beware the Artificial Impostor”

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    Artificial intelligence (AI) technology is fueling a rise in online voice scams, with just three seconds of audio required to clone a person’s voice.

    McAfee surveyed 7,054 people from seven countries and found that a quarter of adults had previously experienced some kind of AI voice scam, with 1 in 10 targeted personally and 15% saying it happened to someone they know. 77% of victims said they had lost money as a result.

    In this report, McAfee Labs security researchers reveal their insights and analysis from an in-depth study of AI voice-cloning technology and cybercriminal use.

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