<< Back to McAfee Smart AI Hub

    McAfee Smart AI™ — your defense against AI scams and disinformation

    McAfee Smart AI
    Share
    Twitter
    Facebook
    LinkedIn

    The rise in AI-generated content has made it difficult to determine what’s real from what’s fake. In a digital world where seeing is no longer believing, McAfee Smart AITM is your defense against AI-generated scams and election disinformation. Our patent-pending AI technology powers our scam detection, deepfake detection, and antivirus solutions.

    Why it matters

    50%

    Say, “AI has made it harder to spot online scams”1

    2 minutes

    The time it takes scammers to create a deepfake2

    1 of 4

    people lost money to scams last year3

    What is McAfee Smart AI™

    Anticipating the increasing challenge in distinguishing real from AI-generated content, McAfee Labs, the innovation and threat intelligence arm at McAfee, developed an advanced AI model trained to detect AI-generated content. This technology uses a combination of AI-powered contextual, behavioral, and categorical detection models to analyze vast amounts of data, identify patterns of malicious behavior, and alert you within seconds.

    • 4+ billion scans a day McAfee Smart AITM analyzes vast amounts of data each day to detect threats and determine what’s real from what’s fake.
    • Identify real versus fake McAfee Smart AI looks for patterns of suspicious behavior, including suspicious links and AI-generated content.
    • Alerts in seconds McAfee Smart AI works to keep you safer from the threats and scams of today and tomorrow.

    For over a decade, McAfee has used AI to safeguard millions from online privacy and identity threats. By running multiple models in parallel, McAfee can perform a comprehensive analysis of a potential problem from multiple angles.

    McAfee AI model
    • Behavioral model: used to understand what the threat does
    • Structural model: used to understand the threat types
    • Contextual model: used to trace the origin of the data underpinning a particular threat

    Utilizing multiple models concurrently allows McAfee to provide you with alerts if something is real or fake, reinforcing McAfee’s commitment to protecting your privacy, identity, and personal information.

    AI-powered Protection

    The following features are powered by McAfee Smart AI™

    Text Scam Detector: When it comes to text messages, our smart AI puts a stop to scams before you even tap the message​—detecting suspicious links and sending you an alert.

    Award-winning Antivirus: Real-time detection from the latest threats. It’s your key to peace of mind and your defense against online threats, including ones that don’t exist yet.

    Deepfake Detector technology: Know in seconds if a video has audio generated by AI. We help you know what's real and what's not so you can stay ahead of celebrity scams and misinformation.

    More AI News

    Leading the way in responsible AI threat detection

    AI threat detection

    Our commitment to protecting our customers is unwavering. We use AI to proactively detect scams and alert our customers to potential risks and disinformation. In doing so, we leverage AI responsibly, in line with the White House voluntary AI commitments and other global AI safety initiatives... Read more

    Deepfake Detector technology defends against scams and misinformation

    Deepfake detector

    Sophisticated AI tools have made it easier for cybercriminals to create highly convincing scams by cloning voices and manipulating authentic videos. They can make it appear as if someone you trust or a public figure said something different from what they actually said. McAfee Deepfake Detector is your defense against malicious and misleading deepfakes... Read more

    VPN necessary

    Ready to Try AI-powered Protection?

    Stay more secure and private with McAfee.

    Get protection now
    1. McAfee and MSI-ACI research, 2024
    2. McAfee Labs
    3. FTC 2023
    While McAfee Smart AI™ provides advanced detection and protection against AI-generated scams and disinformation, no system can guarantee 100% accuracy. Users should remain vigilant and exercise caution when interacting with online content. McAfee is not liable for any losses or damages resulting from reliance on the information provided by McAfee Smart AI™.

    * Important Terms and Offer Details:

    .

    +Subscription, Free Trial, Pricing and Automatic Renewal Terms:

    -Subscription, Free Trial, Pricing and Automatic Renewal Terms:

    • The amount you are charged upon purchase is the price of the first term of your subscription. The length of your first term depends on your purchase selection. 30 days before your first term is expired, your subscription will be automatically renewed on an annual basis and you will be charged the renewal subscription price in effect at the time of your renewal, until you cancel (Vermont residents must opt-in to auto-renewal.)
    • Unless otherwise stated, if a savings amount is shown, it describes the difference between the introductory first term price (available only to customers without an existing McAfee subscription) and the renewal subscription price (e.g., first term price vs. each year thereafter).
    • Pricing is subject to change. If the renewal price changes, we will notify you in advance so you always know what’s going on.
    • You can cancel your subscription or change your auto-renewal settings any time after purchase from your My Account page. To learn more, click here.
    • You will be provided a full refund upon request, by contacting Customer Support within 30 days of your initial purchase or 60 days of auto-renewal.
    • Your subscription is subject to our License Agreement and Privacy Notice. Subscriptions covering "all" devices are limited to supported devices that you own. Product features may be added, changed or removed during the subscription term.  Not all features may be available on all devices.  See System Requirements for additional information.
    • Free Trial Terms: At the end of your trial period you will be charged $39.99 for the first term. After the first term, you will be automatically renewed at the renewal price (currently $109.99/yr). We will charge you 7-days before renewal. You can cancel at any time before you are charged. ​
    • Plans with unlimited device protection cover only household devices that you own for personal, non-commercial use, and are subject to our fair use policy. If you have an issue adding a device, please contact Customer Support.

    +**Free Benefits With Auto-Renewal:

    -**Free Benefits With Auto-Renewal:

    • For many qualifying product subscriptions McAfee offers additional benefits for free when you are enrolled in auto-renewal. You can check your eligibility for these benefits in your My Account page. Not all benefits are offered in all locations or for all product subscriptions.  System Requirements apply.   Turning off auto-renewal terminates your eligibility for these additional benefits. 
    • Virus Protection Pledge (VPP): If we cannot remove a virus from your supported device we’ll refund you the amount you paid for your current term subscription.  The refund does not apply to any damage or loss caused by a virus.  You are responsible for backing up your data to prevent data loss. See terms here: mcafee.com/pledge.

    +‡Additional Terms Specific to Identity Monitoring Service:

    -‡Additional Terms Specific to Identity Monitoring Service:

    • Eligibility: McAfee® Identity Monitoring Service Essentials is available within active McAfee+ Premium, McAfee+ Advanced, McAfee+ Ultimate, McAfee Total Protection and McAfee LiveSafe subscriptions. Not all identity monitoring elements are available in all countries. See License Agreement for more information. 
    • Your subscription is subject to our License Agreement and Privacy Notice. Product features may be added, changed or removed during the subscription term. Some features may require registration and a valid ID number to activate. See System Requirements for additional information.
    • While McAfee Identity Monitoring Service provides you tools and resources to protect yourself from identity theft, no identity can be completely secure.
    • US Only:
      Fair Credit Reporting Act: You have numerous rights under the FCRA, including the right to dispute inaccurate information in your credit report(s). Consumer reporting agencies are required to investigate and respond to your dispute, but are not obligated to change or remove accurate information that is reported in compliance with applicable law. While this plan can provide you assistance in filing a dispute, the FCRA allows you to file a dispute for free with a consumer reporting agency without the assistance of a third party.
    • Identity theft coverage is not available in New York due to regulatory requirements.

      TechMate :

      TechMate :

    • Your TechMate license(s) is available with the purchase of a qualified TechMaster Concierge subscription and is accessible for the duration of your paid subscription.
    • TechMate is only available for Windows Vista, 7, 8.1, and 10.

      TechMaster Single Incident Services :

      TechMaster Single Incident Services :

    • Purchase of a single incident service, such as Device Set Up or Advanced Troubleshooting, is good for one issue. In the event the issue recurs within 7 days, there will be no additional charge for service on the same device for the same issue.
    • See our System Requirements for information on qualified devices.

    Products

    McAfee+™ Individual
    McAfee+™ Family
    McAfee® Total Protection
    McAfee® Antivirus
    McAfee® Safe Connect
    McAfee® PC Optimizer
    McAfee® TechMaster
    McAfee® Mobile Security

    Resources

    Antivirus
    Free Downloads
    Parental Controls
    Malware
     Firewall
    Blogs
    Activate Retail Card
    McAfee Labs
    McAfee Smart AI Hub

    Support

    Customer Service
    FAQs
    Renewals

    About

    About McAfee
    Careers
    Contact Us
    Newsroom
    Investors
    Legal Terms
    Your Privacy Choices California Consumer Privacy Act (CCPA) Opt-Out Icon
    System Requirements
    Sitemap

    asdf

    Get the app

    app store
    play store
      United States / English Copyright © {{new Date().getFullYear()}} McAfee, LLC
    Copyright © {{new Date().getFullYear()}} McAfee, LLC
    United States / English