You may hear corporate cybersecurity experts hail the benefits of a VPN, or a virtual private network, to keep company information safe from ransomware attacks and cybercriminals seeking to steal valuable business secrets. It’s unlikely that everyday people, such as yourself, will be targeted by a ransomware scheme, so you may be puzzled about how a VPN can help someone like you be safer online. Luckily, with a VPN being very easy to install and use, you can indeed experience these three everyday benefits to keep your browsing activities safe from eavesdroppers seeking to profit from your online comings and goings.
1. Stay Safe on Unsecure Networks
The most widely known benefit of a VPN for daily use is to safeguard your device when it’s connected to a public Wi-Fi network. Coffee shops, libraries, hotels, transportation hubs, and other public places often provide courtesy internet service to visitors. Shifty characters often lurk on unprotected networks to lift personally identifiable information (PII) from people handling sensitive emails, making banking transactions, or shopping online. Public Wi-Fi eavesdroppers can lift credit card numbers, addresses, birthdays, and Social Insurance Numbers.
When you connect to public Wi-Fi that doesn’t have a lock icon, that’s a sign that you should toggle on your VPN. Also, even if you’re required to enter a password, be wary of any network you share with strangers.
2. Hide Location Data
A VPN can also hide your location data. How does this help you protect your browsing history? First, when you scramble your location, you’re likely to confuse ad networks trying to send you targeted ads. This will free your social media feeds and search engines from targeted ads that often are so accurate they seem like an invasion of privacy.
Second, hiding your location can protect you from cybercriminals looking to mine PII. VPNs make it impossible for criminals to discover your IP address. (The internet protocol address is what ties your device to a specific local network.) When they’re visible, criminals can trace IP addresses to reveal home addresses, full names, and phone numbers: all of which are key pieces of PII that, in the wrong hands, can jeopardize your identity.
3. Restrict Data Snooping and Sharing
While Canada and the European Union don’t allow ISPs (internet service providers) to even collect the browsing data of their customers, keep in mind that in some countries, like the U.S., ISPs can collect, store, share, and/or sell customer data. While advertisers are often the buyers of customer data, in the case of a breach, the more places your PII lives, the more likely it may be involved in a security incident. The goal is to limit the extent and number of places where your browsing history is stored.
VPNs can scramble your online movements to the point where not even ISPs can track it. Plus, when you log out, your device doesn’t keep a record of what you did while connected to the VPN. Incognito mode on your internet browser hides your IP address, but the websites you visit still collect cookies and store data about your online whereabouts, meaning that it’s not truly private browsing.
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